- Author:Masaaki Kotabe
- Title:Global Marketing Management: WITH Custom Capella Video
- Size PDF version1460 kb
- Size EPUB version1387 kb
- Format:fb2, pdf, azf, odf, lit, ibooks, mobi, epub, cb7
- 1460 downloads at 32 mb/s
- 1387 downloads at 39 mb/s
Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.